Sci-Tech Park Concept......

　　Sci-Tech Park Concept Introduced to the Outdoor Experience Zone for the First Time

　　Sina Sports--- The 2013 China SportShow (31st Edition) will be inaugurated in the New China International Exhibition Center on May 31st. Hosted by the Sports Equipment Administrative Center of the General Administration of Sport of China, it is the only national, internationalized, professional sports exhibition in China. Now recruitment of exhibitors is pushed ahead intensively. Mr. Qi Yulin, the person in charge of the Outdoor Roller-Skating and Bicycle Zone (W2 Hall) told the reporters that, the concept of Sci-Tech Park would be introduced to the Out-Door Experience Zone in the on-coming SportShow. Our aim is that, the famous enterprises could establish a link with the upstream and downstream enterprises through the platform of China SportShow, and more enterprises could be attracted into the program, from which, we may discover new trails for the development of sports undertakings.

　　At 2012 China SportShow, there were 213 enterprises participated in the exhibition of the W2 Hall. The Outdoor Experience Zone was always crowded, so it was the best area for interaction. Many outdoor enterprises displayed their latest products for the public to experience. In the experience zone, the visitors could have a visual experience and a strong sense of participation, get to know the unscramble technical parameters and operational process. Mr. Qi Yulin introduced that, the Outdoor Experience Zone would be kept and expanded at 2013 SportShow. In addition to professional outdoor sports products, roller-skating and bicycle would be admitted into the Zone, where the visitors could gain the know-how on selection of roller skates and protective accessories, and bicycle maintenance, closely related to the fitness training of the public. Qi said, “For both the exhibitors and the visitors, the outdoor Sci-Tech Experience Zone is not merely a question of participation, through their personal experience, the visitors could have the most direct-viewing feeling.”

　　The Sci-Tech Park is the new content in the Hall W2 introduced by Mr. Qi. He said, “According to the development of the sports industry in recent years, and our contact with the enterprises, the concept of Sci-Tech Park will attract more enterprise to participate. The purpose of introducing this zone in SportShow is to create a platform for the enterprises, from which, they could create a link with the upstream and downstream enterprises, and find more opportunities for investment, expansion of plant and opening up of new channels.” According to news, Kunshan Sports Industry Park of Zhejiang Province – its report is pending to be approved - will probably join the Show; Tianjin Water-Drop Stadium and Rally Race Stadium in Northeast, China could find their position in the Park. Mr.Qi informed that the Park would cover an area of around 300-400 square meters. The questions of the area, such as local government support, orientation of development and management mode can be solved in one step.

　　As the recruitment of exhibitors started quite early this year, till now, around one hundred enterprises have already applied for exhibition, and most of the famous enterprises and big brands have confirmed of their participation. The majority of the exhibitors come from Yongkang (Zhejiang), Beijing, Shanghai and Shenzhen. 31 outdoor sports enterprises, a dozen of bicycle enterprises and more than 60 roller-skating enterprises have handed in applications, including ROCES (Roller-skating), Raybow and Giant (bicycle), while most of the outdoor sports exhibitors are small and middle size enterprises. Mr.Qi stated that, generally speaking, the preparations were satisfying. It was estimated that the work of recruitment of the Hall W2 would be finished by the end of next February. Before the start of the China SportShow, the main task of the Organizing Committee is to get in touch with each enterprise and offer guidance in their planning.

　　One of the characters of the China SportShow is the participation of the small and medium outdoor sports enterprises. Mr. Qi said, “The reason is that, some giant enterprises are of the view that their position is in disparity with the comprehensive exhibition of the China SportShow. The SportShow is a platform at the service of small and medium enterprises. In recent years, there is a big increase in the outdoor watch and scarf enterprise in Fujian Province. Therefore, more and more small and medium enterprises have attached great importance to the China SportShow. As for some middle-stream brands, they can only get three to five orders, because they are involved in a great number of shows. Therefore, we should provide the small and medium enterprises with more support.” Mr. Qi further said, “Due to the overall economic situation, the sports clothing industry has a falling tendency. It is unavoidable that the outdoor sports goods industry would be adversely affected. However, we can not rule out the possibility that some enterprises might have a rise against the tendency. Anyhow, to follow market rules is what we should do.

　　The China SportShow is the largest and most comprehensive sports exhibition hosted by the General Administration of Sport of China. There isn’t much intersections among China SportShow, ISPO Beijing and Nanjing Asian Outdoor Trade Show. Through hosting these exhibitions, the organizers learn from each other and jointly exploit the potential of the domestic market, rather than compete with each other. Mr. Qi said that being a person in change of Outdoor Roller-skating and Bicycle Zone, he should learn from those two professional exhibitions, especially the advanced ideas brought about by the overseas exhibitors. He said, “We are creating a professional exhibition through SportShow, hoping more people be aware that outdoor life is a kind of lifestyle. People can recognize this way of life. When it becomes a habitual practice, the outdoor sports goods industry will be getting better. With more and more people participating in outdoor sports and cycling, our exhibition will be run better. Our intention is, through the interactions and planning in the Show, more audience and consumers will have a better understanding of the concept and products of the enterprises. As a result, more and more people will like these sports.”

　　E-commerce goods play more and more important role in the sports goods market, especially the products of roller-skating, cycling and outdoor sports in Hall W2, as they have a direct relationship with the health and fitness of the people. The organizers of the SportShow have also taken a note of such a change. Therefore, the commercial function and mode of the SportShow have began to make a change. Mr. Wen Jia, Deputy Director of the Exhibition Department of the Sports Equipment Administrative Center of the General Administration of Sport of China, said in a interview, “In the past, China SportShows adopted the mode of B2B. The orders were brought in by the exhibitors during the exhibition. Now, at the SportShows, the exhibitors can have interactions with the visitors, while the original B2B mode is kept. In the future, we may include more modes, such as the mode of B2C. E-commerce mode is now under consideration.” Since most of the enterprises have the function of e-commerce to some extend, at present, we are not planning to make a direct contact with the dealers of the electronic products. However, we shall strengthen our efforts in area of oversea promotion and international cooperation.