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  • 20
    Dec
    2018

    Sweden Selected To Host 2021 Special Olympics World Winter Games

    Sweden has been granted the opportunity to host Special Olympics flagship sporting event, the World Winter Games in 2021. We are proud that Sweden will host the Special Olympics World Winter Games 2021. For us the Games is an investment in...

  • 20
    Dec
    2018

    Nike Partners With Canada Soccer

    Canada Soccer announce that Nike will replace Umbro as the official footwear, apparel and equipment supplier for Canada Soccer and its Mens and Womens National Teams at every level starting in January 2019. This watershed moment for Canada...

  • 20
    Dec
    2018

    The FA Expands Merchandise Offering Through New Fanatics Partnership

    The Football Association has signed an innovative new deal with Fanatics, the global leader in licensed sports merchandise. The new five-year partnership, which begins this month, will see England fans provided with a greater range of produ...

  • 15
    Dec
    2018

    IOC Announces Changes To Management Structure

    The IOC is adapting its management structure. After 26 years as director of NOC Relations and of Olympic Solidarity, Pere Mir will henceforth focus exclusively on his role as deputy director general for relations with the Olympic Movement....

  • 15
    Dec
    2018

    First time in history, IOA submits interest to bid for 2032 Olympic Games

    NEW DELHI: Dead serious about bringing the Olympics to India in 2032, the IOA has submitted a formal expression of interest to bid for the event and is set to approach the government for support. IOA president Narinder Batra told the visiti...

  • 15
    Dec
    2018

    Andreas Zagklis became the new FIBA Secretary General

    Photo: FIBA FIBA announced today that Andreas Zagklis has been unanimously named the new FIBA Secretary General. Per the official press release of FIBA: FIBAs Central Board on Friday unanimously agreed to appoint Andreas Zagklis as new FIBA...

  • 10
    Dec
    2018

    Outdoor Retailer Shifts To Three-Day Shows For 2019

    Outdoor Retailer on Wednesday announced that all three shows in 2019 will now span three days. Dates for Summer Market in June and Winter Market in November will be adjusted down from four days, while Januarys Snow Show remains three days a...

  • 10
    Dec
    2018

    Chinese Investor Consortium Reaches Agreement To Acquires Amer Sports

    A consortium led by Chinas Anta Sports made an offer to acquire Finlands Amer Sports in a deal that values the company at 4.6 billion (US$5.23 billion) and Amers board is recommending shareholders approve the offer. The consortium plans to...

  • 10
    Dec
    2018

    Emerald Expositions Cancels Interbike For 2019,Terminates Show Staff

    Emerald Expositions, the owner of the annual Interbike show, announced Thursday evening that the Interbike trade show will not take place in September 2019 in Reno, NV, as previously scheduled. Instead, the company will research alternative...

  • 10
    Dec
    2018

    Seven countries interested in hosting 2025 or 2027 FINA World Championships

    A group of different National Federations have expressed interest in hosting the 2025 or 2027 edition of the International Swimming Federation (FINA) World Championships and World Masters Championships, it has been announced. Five of the Fe...

  • 10
    Dec
    2018

    ACSM Survey:Wearable Tech Is New Top Fitness Trend for 2019

    More consumers and health and fitness professionals are using technology to monitor heart rate and collect other daily health metrics. Not surprisingly, wearable technology is forecast as next years most popular trend in fitness according t...

  • 03
    Dec
    2018

    UEFA IN LONG-TERM PARTNERSHIP WITH ALIPAY

    UEFA and Chinese payment platform giant Alipay have agreed a new eight-year deal to become UEFA mens national team football sponsor from 2018 to 2026, including UEFA EURO 2020 and 2024 and the UEFA Nations League finals. The news comes as J...

  • 03
    Dec
    2018

    ENGLAND NETBALL SECURES NIKE DEAL

    Nike has been confirmed as England Netballs official supplier and strategic partner in a multi-year partnership covering the elite womens team. The agreement will see the sportswear brand design and supply on and off court kit for the Vital...

  • 03
    Dec
    2018

    GB Snowsport: One Team, One Goal

    British Ski and Snowboard is changing its name to GB Snowsport. The new identity brings together every discipline, including Parasnowsport, as one team with one goal, to make Great Britain into a top five snowsport nation by 2030. GB Snowsp...

  • 03
    Dec
    2018

    Women’s Running Releases 2018 Audience Study

    Womens Running released its 2018 Audience Study as a free download to the running industry, marketers, and agencies. The Womens Running 2018 Audience Study offers a wealth of market research on Americas fast-growing audience of women runner...

  • 07
    Nov
    2018

    Nike Names New Leaders For Asia Pacific And Latin America And Global Sales

    Nike Inc. announced that effective December 1, Carl Grebert, currently the VP, GM of the Global Jordan Brand, will become the companys new VP, GM of its Asia Pacific and Latin America (APLA) geography. In the last year-and-a-half, Grebert h...

  • 07
    Nov
    2018

    Balancing the risk and return in marketing campaigns

    Jonathan Quint, Saucony Marketing Director EMEA, takes a look at the risks involved in Nikes marketing campaigns September was a big month for Nike. Eliud Kipchoges world record at the Berlin Marathon showed that his Breaking2 effort was no...

  • 07
    Nov
    2018

    Moody’s Lifts Outlook For US Apparel And Footwear Industry

    The outlook for US apparel and footwear manufacturers has been changed to positive from stable, Moodys Investors said in a new report. After two challenging years, earnings growth is accelerating beyond the rating agencys previous expectati...

  • 06
    Nov
    2018

    What Gen Z wants for Christmas

    Given its size and youth, Gen Z might well be the most coveted generation by retailers right now, now, regardless of how young they are and how much money they have to spend. Like a snow leopard hiding out in the Himalayan mountains, the ge...

  • 06
    Nov
    2018

    PepsiCo Announces Acquisition of Health Warrior

    PURCHASE, N.Y., Oct. 31, 2018 (PRNewswire) PepsiCo, Inc. on Wednesday announced it has acquired Health Warrior, Inc., a U.S.-based nutrition-forward company that makes plant-based products including nutrition bars and on-trend offerings. Th...

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