The New GB, the self-regulated law

　　As it is known to all, most of outdoor fitness equipments are simply constructed, unsophisticated and can be easily accessed, but are in great demand. In recent years, many small enterprises have seized the opportunity to enter the market. Being in quest of low production cost and lack of scientific research, they resort to plagiarism of other’s products. Thus, their low-priced products have occupied the market. Such a phenomenon has not only disturbed the order of the market, but also has created a hidden danger to the safety of the people.

　　How to solve the problem? The first appearance of the Outdoor Fitness Equipment Technology Union at the China SportShow in 2010 has made all insiders of the industry refreshing. Through the method of return to the nature, it has demonstrated the concept of healthy, environmental protection, science and technology and renovation. Thanks to the social responsibility of a number of enterprises who have the development of the industry and the safety of the people in mind, the new GB has been promulgated, thus eliminating the possibility of a vicious circle of the endless price war.

　　GB19272-2011, the General Safety Requirements of the Outdoor Fitness Equipment, has been released for nearly one year, Comes from the enterprises, the New GB should go back to the enterprises, and should benefit the fitness group. It can be said, the New GB is a model in the sports goods industry.

　　Nothing can be accomplished without a norm or a standard. The release and enforcement of the New GB reflects the self-regulation of the sports industry. The number of exhibitors participating in the zone of massage and rehabilitation equipment has shown a great leap in past several years, and at one time it has reached 400. The exhibition area has been growing annually. Now, it takes up half of the whole area of the SportShow. Every year, we could witness some international brands entering the Chinese market through the platform of SportShow.

　　How can we achieve a healthy and orderly development of the industry when the market is becoming increasingly competitive? In addition to regulations and standards, what we should do is that we must be self-disciplined. The release of the New GB will bring a “reshuffle” of the industry of outdoor fitness equipment. The manufactures with high-tech will continuously raise the quality and safety of their products when raising their enterprise standard. It might not be realistic for them to develop a unified and standardized norm of their products, but is imperative for them to set up a sound marketing standard for the industry.

　　The 2013 China SportShow has started to invite the exhibitors. We are happy to see that, with the same passion as always, the exhibitors of fitness equipment have listed the high-tech, low-carbon and environmental protection products onto their exhibition plan. We sincerely hope that under the guidance of the China SportShow, the industry could be developed in a healthy and orderly way, and their products of “Made in China” could be turned into “Created in China”.

　　(The author is the person in charge of the exhibition zone of massage and rehabilitation equipment of China SportShow)