Overview

China Sport Show (hereinafter referred to as the “Show”) is hosted by China Sporting Goods Federation (CSGF), ZhongTiLian (Beijing) Sports Industry Development Co., Ltd and ZhongTiLian (Hainan) Sports Technology Industry Development Co., Ltd, and organized by ZhongTiLian (Hainan) Sports Technology Industry Development Co., Ltd, stands as the largest and most authoritative comprehensive sporting goods exhibition in the Asia-Pacific region. It serves as a pivotal platform for Chinese sports brands to showcase their strengths to the world and a shortcut for global sports brands to enter the Chinese market. China Sport Show brings together sporting goods, sports marketing resources, sports culture, and technology to present the latest industry trends, acting as a vital hub for sporting goods enterprises to promote their brands and expand distribution channels both in China and globally.

The 2027 (44th) China International Sporting Goods Show (China Sport Show 2027) will place a stronger focus on addressing the trading needs of exhibitors, professional visitors and buyers from both domestic and international markets. It will roll out scenario-based displays tailored to product and service features, with floor plans and exhibiting categories fine-tuned to market demands. The Show is positioned as a premier trading platform for sporting goods supply-demand matchmaking that brings together key advantages, and as an industry exchange hub gathering cutting-edge technological trends in the Asia-Pacific region.