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  • 02
    Feb
    2023

    CDC Study: Few Adults In U.S. Meet Physical Activity Guidelines

    Article From:SGB Media According to a study published by the Centers for Disease Control (CDC) and Prevention, only 28 percent of the U.S. adult population meets the recommended aerobic and muscle-building activities established by health...

  • 01
    Feb
    2023

    USA Pickleball Sees Strong Membership Growth In 2022

    Article From:SGB Media USA Pickleball, the national governing body for the sport, published its annual growth report, showing membership increased nearly 30 percent in 2022 from 2021. The organizations current members number nearly 69,000...

  • 31
    Jan
    2023

    Golf Participation Up In 2022 But December Rounds Fall On Tough Comps

    Article From:SGB Media The number of golfers playing on- and off-course grew 10 percent last year to 41.1 million from 37.5 million in 2021, according to the National Golf Foundation. The gains came from off-course participation. Tradition...

  • 30
    Jan
    2023

    Generation Alpha Emerges As Disruptors At Retail

    Article From:SGB Media According to recent studies, Generation Alpha, the youngest age group entering their teenage years, is poised to become the biggest disruptor at retail. We already see them having a lot of influence on purchasing eve...

  • 20
    Jan
    2023

    Active Lifestyle Market 2023 Vision … Part Two

    Article From:SGB Media SGB reached out to key leaders in the Active Lifestyle space to share their outlook for 2023. In the second installment, here are a series of responses that gauge what they see for the year ahead. To read the first...

  • 19
    Jan
    2023

    BRC Sees Solid UK Holiday Sales Growth Aided By Inflation; Volumes Fall

    Article From:SGB Media The British Retail Consortium (BRC) reported that UK total retail sales for 2022 increased by 3.1 percent versus 2021. Food growth was 3.0 percent and non-food growth was 3.2 percent for the year. Total sales increa...

  • 18
    Jan
    2023

    Report: Tennis Participation Adds One Million To Roster

    Article From:SGB Media The USTA reported that U.S. tennis participation grew by one million players in 2022, with more than 23.6 million playing the sport for the third consecutive year that the sport has seen an increase. The USTA said t...

  • 17
    Jan
    2023

    RVIA: 67 Million Americans Plan To Go RVing This Year

    Article From:SGB Media A recent survey conducted by the RV Industry Association* found that 37 percent of American leisure travelers, representing 67 million, plan to take an RV trip this year. Among leisure travelers, defined as any pers...

  • 13
    Jan
    2023

    Sports Medicine Report Forecasts Top Worldwide Fitness Trends For 2023

    Article From:SGB Media Wearables were the number one trend for 2023 in the American College of Sports Medicine (ACSM) annual Worldwide Survey of Fitness Trends For 2023, now in its 17th year. The survey of more than 4,500 health and fitne...

  • 12
    Jan
    2023

    Active Lifestyle Market 2023 Vision … Part One

    Article From:SGB Media SGB reached out to key leaders in the Active Lifestyle space to share their outlook for 2023. In the first installment, here are a series of responses that gauge what they see for the year ahead. Laura Armstrong Gen...

  • 11
    Jan
    2023

    Pickleball Soars to 37M Players in U.S.

    Article From:Front Office Sports Pickleball is coming off of its best year yet. The sport, which exploded in popularity during the pandemic, saw more than 36.5 million people in the U.S. play between August 2021 and August 2022, according...

  • 10
    Jan
    2023

    Peloton Fined $19M For Failing to Immediately Report Defects

    Article From:Front Office Sports The Peloton cycle continues. The connected fitness company agreed to pay a $19 million civil penalty for failing to inform the Consumer Product Safety Commission of treadmill defects and selling previously...

  • 05
    Jan
    2023

    Report: Team Sports Participation Grows In 2021, But Falls Short Of 2019

    Article From:SGB Media New data from the SFIA U.S. Trends In Team Sports Report for 2022 suggests that while participation numbers are increasing, they are not back to pre-pandemic levels. SFIA data shows that the number of team sports pa...

  • 04
    Jan
    2023

    Life Time Survey: Building Muscle Tops Weight Loss As Primary Focus For 2023

    Article From:SGB Media Life Times annual health and wellness survey of more than 1,000 fitness enthusiasts found that although separated by just two percent, building muscle topped weight loss as the primary focus for 2023, an increase of...

  • 03
    Jan
    2023

    Netflix To Stream Nike Training Club Content For Members

    Article From:SGB Media Netflix reported it will begin streaming Nike Training Club workouts as part of its content, effective December 30. Each training program will include multiple episodes, totaling over 30 hours of sessions released o...

  • 02
    Jan
    2023

    Peloton To Offer Refurbished Bikes

    Article From:SGB Media Peloton Interactive, Inc. has launched a new program, Peloton Certified Refurbished, selling refurbished bikes in the U.S. and Canada at a discount of up to $500 over a new bike. Through the program, consumers can p...

  • 22
    Dec
    2022

    New Survey Sees More Athletes Returning To Racing In 2023

    Article From:SGB Media Athletic race results database Athlinks recently surveyed a sampling of over 400,000 athletes based in the U.S. to identify post-pandemic habits and to gain a better understanding of why so many have not returned to...

  • 22
    Dec
    2022

    China to overtake US as world's largest economy by 2035: Goldman Sachs

    Article From:fibre2fashion China is forecast to overtake the United States as the worlds largest economy by around 2035, while India is expected to have the second largest by 2075, according to Goldman Sachs Research, which recently said...

  • 21
    Dec
    2022

    Nike, Inc. Fiscal Q2 Results Beat Street Expectations; Inventories Up 43 Percent

    Article From:SGB Media Nike, Inc. reported fiscal 2023 second quarter revenues were $13.3 billion for the three-month period ended November 30, up 17 percent compared to the prior-year comparable period and up 27 percent on a currency-neu...

  • 20
    Dec
    2022

    High energy costs massively change Germans’ buying habits

    Article From:SGI Europe The German Retail Association (HDE) reports that the high price increases for energy in Germany have significantly changed the shopping behavior of consumers. For example, the latest HDE Consumer Monitor Prices for...

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