Sports Consumption & Services Section – The New ＂Light + Immersive＂ Concept

The Sports Consumption & Services Section of CHINA SPORT SHOW 2027 is designed to be closer to the mass consumer market, bringing to life a genuine, vibrant sports consumption experience.

This year's Sports Consumption & Services Section debuts the "Light + Immersive" concept.

Light : refers not only to lightweight and portable sports gear, but also to the "urban light sports" lifestyle trend -- offering accessible, fun, and easy-to-adopt daily fitness solutions for people with busy schedules.

Immersive : leverages cutting-edge technology and creative design to build an interactive engagement system that encourages visitors to participate deeply and experience the products first-hand, transforming their experience into purchasing decisions – significantly boosting the section's appeal and business value.

The three major sections of CHINA SPORT SHOW 2027—APFIT 2027, APSIF 2027, and the Sports Consumption & Services Section – together form a closely interconnected, functionally complementary, and value-driven ecosystem that completes the full industry service loop.
 

CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. Registration is now open – sports industry professionals from around the world are welcome to participate!