Why Global Buyers Choose CHINA SPORT SHOW? The Data Speaks for Itself

Source:China Sport ShowRelease time:20-Jul-2026Clicks:

170,000+ professional visits | 5,700 overseas visitors | USD 60+ million in VIP buyer purchasing intentions | 200,000+ sqm exhibition area | 2,000+ exhibitors

These figures highlight the continued confidence of global buyers in China’s sporting goods industry and supply chain capabilities.

As a professional platform covering the entire sports industry value chain, CHINA SPORT SHOW brings together leading companies across fitness equipment, sports venue facilities, sporting goods, sports consumption, and services. Through various business matchmaking activities, the show helps global buyers connect with quality suppliers, explore cooperation opportunities, and build long-term partnerships.

The proportion of professional visitors with purchasing authority or direct involvement in procurement decisions continues to grow. From discovering market trends to building supply chain partnerships, more international buyers are finding new opportunities through CHINA SPORT SHOW and exploring the capabilities of China’s sports manufacturing industry.

At the same time, Chinese sports companies are accelerating their global expansion through overseas production, multilingual product adaptation, and localized services, moving from product exports toward deeper global cooperation.

CHINA SPORT SHOW 2027 will be held from May 13 to 16 at the Western China International Exposition City in Chengdu. Register now — and connect with professional buyers from over 100 countries and regions in 2027.