Experience · Launch · Matchmaking · Standards – CHINA SPORT SHOW 2027 Concurrent Events Highlights

CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. CHINA SPORT SHOW 2027 features systematically upgraded concurrent events, organized around four core pillars – Experience, Launch, Matchmaking and Standards – creating a comprehensive platform that integrates industry exchange and trade cooperation.

 

 

Emerging Sports Showcase

 

Experience a wide range of sports all in one place. Pickleball, roller skating and skateboarding, virtual cycling, interactive basketball shooting, frisbee activities, paddleboarding and kayaking and other emerging sports will be presented live. The show also integrates "Sports + Trendy Lifestyle," "Sports + Camping," "Sports + Cultural Products" and other cross-sector concepts, featuring dedicated experience zones for urban light camping gear, trendy sports merchandise, and outdoor leisure equipment – unlocking new and exciting sports lifestyles.

 

Innovation Product Launch Stage

 

A dedicated launch stage for annual innovative products will spotlight frontier industry trends and disruptive technologies. Through product unveilings, scenario-based demonstrations and interactive experiences, the show drives innovation from "lab to market," accelerating the commercialization of technological achievements, cultivating new momentum for the "first-launch economy" and setting new trends in sporting goods consumption.

 

Sector-Specific Trade Matchmaking

 

CHINA SPORT SHOW 2027 will continue to build a comprehensive trade matchmaking platform for sporting goods, with more than ten sector-specific matchmaking events planned across areas including sports spaces, digital sports, sports venue facilities, sports nutrition, campus sports, public fitness infrastructure and youth sports equipment. Through brand roadshows, project presentations and product displays, the show facilitates partnerships between buyers and suppliers.

 

 

Sports Industry Standards Forum

 

Professional conferences on sporting goods standards will be held concurrently, focusing on in-depth discussions around technological innovation, product quality and industry standards and practices.

 

CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. More than just an exhibition, it is an industry gathering that brings together experience, launch, matchmaking and standards.