【Industry Trends】Analysis on the Favorable and Unfavorable Factors for Outdoor Sports Industry in China

　　Compared to international brands, the outdoor sports industry in China started rather late and is still in an early stage of development. Till now, there is not a unified industry standard approved by the entire industry and customers.

　　The outdoor sports market is unbalanced and mainly concentrated in the economically developed cities. The market share of outdoor sporting goods is relatively small and not enough to form an independent industry. From the perspective of customers, most of them don’t know much about outdoor equipment and have poor consumption capacity.

　　For the outdoor sports industry in China, favorable and unfavorable factors coexist. With the ecological and environmental concerns constantly increasing, the outdoor sports will see a more promising future. At present, there are two advantages for promoting outdoor sports. First, China has vast territory and large population, so the number of participants can easily be enhanced. Second, China enjoys abundant natural resources, many of which are perfect places for outdoor sports.

　　On the other hand, the unfavorable factor is that the large population limits the per-capita resources and spaces. Therefore, the popularization of outdoor sports may be a long-term job.

　　As a result of slowly developed outdoor sports in China, the expansion of outdoor sports market will also be relatively slow. The enterprises should be prepared for that. Once the outdoor market becomes mature, the brands and dealers will be the beneficiaries of this market, and the prospects of China outdoor market is unpredictable.