On September 26th, 2012, Anta was listed as China’s Top Hundred Enterprises of Apparel Industry in 2011 and led all Chinese sports brands. Its sale value, profit rate and profit amount all led Chinese sports brands, respectively ranked the 8th, the 11th and the 2nd.
In the London Olympic Games, Anta provided Chinese Sports Delegation with Olympic Champion Garments. Its unique design and the application of high-tech attracted much attention. Among the partners of Chinese Olympic Committee, Anta’s brand recognition rate reached 74% and led other brands. According to the research of Xiamen University, 47.5% of consumers knew Anta through CCTV ads.
Mr. ZhengJie, Anta President, said, “Anta wishes to become No. one sports brand in market share and brand reputation. Our sale value, profit rate and profit amount show that Anta has been No. one in market share and we will work hard in establishing brand reputation.”
Setting up national level laboratories, partnering with Chinese Olympic Committee, and providing Chinese Olympic Delegation with the Olympic Champion Garments showed that Anta focused on brand and the mode of using innovation to promote development. Anta has been a sustainable sports brand.
China National Garment Association has promoted excellent enterprises since 1995 and released the rank of China’s Top Hundred Enterprises of Apparel Industry. Those excellent enterprises have become the main force of Chinese garment industry.
©2008-2024 CHINA SPORT SHOW, All Rights Reserved(京ICP备05083596号-2)