【Company Information】Peak May Partner with Intersport, the European Largest Sporting Goods Retailer

　　During the London Olympic Games, many international retailers wanted to partner with Peak. Among them, the European largest sporting goods retailer Intersport attracted much attention. Intersport CEO Franz wished to bring Peak products to Europe after his talk with Mr. XuZhihua, Peak CEO.

　　Unlike other Chinese brands, Peak wants to not only attract domestic consumers’ attention, but also bring Peak products to global consumers. Therefore, Peak does not fight for Chinese Olympic Delegation’s sponsorship and it sponsors seven countries’ Olympic delegations including New Zealand and Slovenia for which Peak provides equipments and outfits.

　　These seven delegations have unexpectedly got seven gold medals, five silver medals and seven bronze medals in the London Olympic Games. In particular, Cyprus has got its first Olympic gold medal. Mr. XuZhihua says, “This gold medal helps Peak brand to be remembered by Cyprus people.” According to Peak’s distributors, Peak’s sale value increases three times in these seven countries.

　　At first, Peak only wants to bring its image to the global market by the sponsorship and increases its market share. Unexpectedly, with the excellent performance of these seven delegations, Peak attracts international retailers’ attention.

　　In fact, before meeting with Intersport, Ms. Wu Bingrui, Director of International Sale Department of Peak, has met with nearly 30 international distributors.

　　Intersport sees Peak as a company with global influences. Mr. Franz says, “Compared with other Chinese brands, Peak has more global influences.” Peak is the global partner of FIBA, the official partner of NBA, and the partner of WTA. These influential organizations help Peak to attract more consumers.

　　Intersport has more than 5300 stores in over 40 countries and takes the leading place in the international sporting goods market. As the largest European chain supermarket of sporting goods, Intersport has 19% of market share and its market-access system is very strict.

　　With the help of Olympic marketing, Peak held a global order-placing meeting in September. Dozens of international distributors took part in the meeting.