Chinese Fitness Industry Forum: Focus on 2016-2020

　　Editor's Note: This Forum is the most practical one ever from the policy review and trend observation, because speakers use the plainest language to explain every single important questions, which all enables people to find the answer they want.

　　With the theme of Value Creation, the Chinese Fitness Industry Forum opened on 7th of May 2015 at Fuzhou International Strait Conference & Expo Center. Liu Guoyong, Director of Sports for All Department of General Administration of Sport of China, Ren Pengxiao, Deputy Director China Sports Equipment Administrative Center, Matt McConley, CCO of Qiaoshan Health Science and Technology (North America) Company, Wang Xuesong, CEO of Sports and Fitness Division of Jingdong all attended the Forum.

　　Chinese Fitness Industry Forum makes innovations on structure and contents at the same time. Reviewing the past year, accompany with the mass fitness to become national strategy and era for all business to make innovations, Chinese fitness industry will face golden development opportunity. The 2015 Forum themed at Value Creation talked about mass fitness and consumption and Internet+ and shared industrial data and topics relates with updates of value chain.

　　Peng Xiao issued the White Paper of training and fitness equipment industry for 2015. The 2014 report catches great attention in the industry, based on which we further improve the content and information after listening to the public in order to present a better version of report. According to the trend, product intelligentization, market segment and channel segment should be diversified. Firstly, companies should pay enough attention to the policy effect. Secondly, deeply explore consumption behavior. Thirdly, follow the Internet+ trend. Last, carry on the mission of enlarge company size and work hard to achieve better direction for Chinese fitness industry.

　　Zhang Bin, the host of the Forum asked Liu Guoyong whether he should wear a tie. Liu Guoyong replied that exactly like the industry we should loose up a bit, and then he gave a speech about transformation of mass fitness and explain the NO.46 document of the State Council. Important policies and initiatives will be closely related with mass fitness industry. While the development of mass fitness industry, other things like positioning, operational mechanism, resource allocation, and etc. all should be changes as well. The government should always be innovative. 2016-2020 will be a new period, and he makes suggestions on six perspectives. The first is the innovative model of mass fitness public service. The second is the innovation on mass fitness governance system and capability. The third is to stick on problem and need orientated. The fourth is the innovation on mass fitness organization. The fifth is the innovation on implementation. The sixth is the innovation of mass fitness service model.

　　In the last, Director Liu suggests to enlarge the size of mass fitness industry by taking the example of the Marathon.