Six Proposals on Transformation and Upgrading of the Sporting Goods Industry Presented by Zhao Yong, Deputy Director of the General Administration of Sport of China

　　China Sporting Goods Industry Annual Summit was held in Shanghai on May 22, 2017.The meeting used the theme of "upgrading to drive new growth". Mr. Zhao Yong, deputy director of the General Administration of Sport of China, attended the meeting and put forward six proposals on the transformation and upgrading of the sporting goods industry.

　　The Transformation and Upgrading of the Sporting Goods Industry Are Imperative

　　China's sport industry has entered a new development stage since the No.46 document of the State Council was released in 2014.After several years of efforts, the total income of the sporting goods industry has surpassed trillions of yuan, and maintained a double-digit growth on average for the past five years. Piles of sporting goods have been developed, which play an important role in driving the improvement of people's living standard as well as the promotion of economic transformation and upgrading.However, at present, the sporting goods industry experiences many problems, such as development of low-end products, low quality, low added value and low efficiency. Transformation and upgrading are imperative.

　　The Development of the Sporting Goods Industry Faces a Rare Opportunity

　　At the national level, since the 18th CPC National Congress, General Secretary Xi Jinping delivered a series of important speeches on the construction of a sport power, and put forward a range of guiding ideologies and strategic goals, which point out the direction for the construction of the sport power as well as the development of the sport undertaking and industry.

　　Olympic Games help push the development of the sport industry.The sport industry develops swiftly and the overwhelming development trend provides a broad stage for the development of the sporting goods industry, and brings promising development prospect.

　　With consumption upgrading, people raise more and more requirements for the sporting goods industry.In recent years, sport consumption grows rapidly and there is a direct relationship between the majority of sport consumption and sporting goods. The heavy market demand stimulates the development of the mass sports.

　　Six Proposals on Transformation and Upgrading of the Sporting Goods Industry

　　The supply side structural reform requires the transformation and upgrading of the sporting goods industry and the provision of new high-quality services. Zhao Yong, the Deputy Director, put forward six proposals on the transformation and upgrading of the sporting goods industry:

　　First, push the upgrading of the industrial structure for the sporting goods industry. Seize the great opportunity brought by the new round of technological revolution and industrial revolution, take innovation as the driving force to speed up the transformation and upgrading of the industrial structure. Vigorously develop advanced technologies and sporting goods industry with high added values, especially, vigorously develop the winter sport equipment industry in terms of overall structure.

　　Second, push the upgrading of the sporting goods value chain.Build a sporting goods industry of the whole industry chain, and lay great stress on the originality and design of sporting goods as well as R&D, online sale, and offline sale of new products. We can truly grasp both ends of the “Smiling Curve” only when the industry chain is developed.

　　Third, push the function upgrading of sporting goods. Promote new products of a new level in economical sports, develop more functions, and vigorously develop fitness and leisure products. Moreover, develop the intelligent sport equipment, with the intelligent advance of AR and VR.

　　Fourth, push brand upgrading. Work with CCTV and other media to launch a sport brand plan, to build China's well-known trademarks and well-known international sport brands, which should be accelerated as a long-term strategy.

　　Fifth, improve the quality upgrading for sporting goods.The current standard is neither comprehensive nor rigorous, and the supervision is inadequate, which cannot meet people's requirements. This situation needs to be improved as soon as possible.

　　Sixth, upgrade the production mode. The development of artificial intelligence brings us to the intelligent era. We should vigorously build sporting goods parks and set up engineering technology centers, to drive fundamental transformation of the production mode of the sporting goods industry.It is necessary to fully utilize the intelligence of Internet and big data, and gradually implement personalized design and personalized customization. This is a challenge to the production mode and is a trend.

　　Finally, Deputy Director Zhao Yong expressed his expectations for this summit. He hopes that the transformation and upgrading of sporting goods industry could be promoted to boost the development of the sport undertaking, the forums and the sporting goods exposition could serve as a platform for idea exchange, product exhibition, and international cooperation, so as to make new contributions to the development of the sport undertaking, to the improvement of people's living standards, and to the transformation and upgrading of the whole country's economy.