Four-point Judgment on the Development Trend of Nationwide Fitness Promotion by Li Hua, Chairman of CSGF

　　China National Fitness Forum of China Sporting Goods Industry Annual Summit was held in Shanghai on May 22, 2017.Li Hua, Chairman of China Sporting Goods Federation (CSGF), made a speech with the theme of "Healthy China, starting new growth points in the fitness field". Li Hua said, "The CSGF Fitness Professional Committee will attach great importance to the hotspot and focus of national fitness. Based on the investigation and analysis of the current situation of the industry, in combination with successful experience of related industries in and outside China, I make a four-point judgment on the upgrading and development trend of national fitness. It is hoped that supporting industries seize the opportunity and deeply participate in the building, sharing, and development process. "

　　First, all parties work together to accelerate the upgrading of standardization, to safeguard the national fitness. In the new development stage of nationwide fitness, in the context of continuous and rapid enhancement of people's fitness awareness and practical requirements for wide promotion of scientific fitness, the standardization, centering on nationwide fitness, has wide space and opportunities, but also encounters higher requirements. Hardware, especially the public health facilities, is not the only basic requirement for fitness path. The facility function design, material quality and follow-up maintenance all need to conform to the new trend of scientific fitness and nationwide fitness development and upgrading. The Management Method of Outdoor Fitness Equipment Building was formally released in April 2017. It is hoped that all parties could take this opportunity to attach great importance to the implementation of standardization of national fitness facilities, and promote the healthy development of the entire industry. Meanwhile, at the software level, the establishment of the standardization system for physical fitness items will be a development focus, and the regulation of non-quantitative indicators, including the amateur grading standard for sport items, is another direction of sport standardization. Therefore, national fitness standardization is not only a support point for driving the new development of nationwide fitness, but also an opportunity to lead the new fitness trend for people. All the parties are sincerely invited to participate in the continuous deepening and implementation of "Chinese standard" for national fitness, and explore the win-win cooperation development pattern.

　　Second, create the “sports+” pattern to effectively activate the development opportunities of the sports and medicine combination. The key to the integrated development of nationwide fitness and national health lies in the change of passive medical care to active health. The “sports+” pattern with the representatives of “sports+ tourism”, “sports+ culture”, and “sports+ technologies” integrates sports and relevant industries and undertakings. It effectively builds the development path of active health while urging the sport department to mobilize social resources to serve nationwide fitness. Therefore, in the boosting of nationwide fitness, it is necessary to actively integrate resources and cooperate with relevant departments, enterprises, and social organizations to constantly practice and explore the "sports+" pattern. Especially, aimed at problems in the system and mechanism of sports and medicine combination, make major breakthroughs, effectively implement the "comprehensive health, grand sports, and national fitness" concept, and open more imaginative market space for all parties.

　　Third, take facility building and upgrading as a breakthrough point to develop the national fitness public service system. During the 13th Five-Year Plan period, the public service system building will become a priority of nationwide fitness. For this, it is necessary to speed up the building of various types of sport fitness facilities, for example, drive to build Olympic Parks in 100 cities, build sport facilities in the existing 500 parks, and build standardized fitness centers in more than 10,000 communities. Moreover, promote the organic combination of "sports life community" and "15-minute fitness circle", and build pragmatic fitness venues and facilities for people based on local conditions. In particular, make good use of the corner areas produced during urban upgrading, to increase the convenient and beneficial fitness facilities and explore the pattern of "one land and multiple purposes". The innovation in the building pattern of fitness venues and facilities will drive the expansion and improvement of the nationwide fitness public service system, which is "promising."Therefore, it is recommended that all parties seize this opportunity to not only accelerate self development but also assume the "comprehensive health" mission to fully support the building of national fitness public service system.

　　Fourth, deeply exploit domestic demand in fitness consumption upgrading and improve the supply quality by virtue of scientific fitness. As sports become a mainstream life style, the fitness content richness and participation frequency show a burst of growth. People also raise higher requirements for fitness content, activity platform, and consumer products.At present, the demand for the fitness consumption upgrading has come into being preliminarily, and it has also ushered in a key point for the further expansion of national fitness basis and the improvement of the nationwide fitness quality. The point will become a new start point for scientific fitness to play an important role. In particular, the sport department works with relevant parties to actively promote the concept of scientific fitness, popularize scientific fitness initiatives through various forms, and support deep integration of nationwide fitness and national health with high-quality content supply. In China Sport Show 2017, the CSGF deeply cooperated with the Human Resources Development Center of the General Administration of Sport of China. The introduction of China national professional fitness conference aims at utilizing the platform of China Sport Show to publicize and popularize scientific fitness.