Anytime Fitness appoints new head of product ahead of exciting 2019 plans

Anytime Fitness has added key experience to its senior team by appointing Marvin Burton to the newly created Head of Product position.

Marvin will be instrumental in driving a new and improved journey for Anytime Fitness’ 150,000 plus members in the UK, including national retention campaigns and activation of them along with key brand partners. Marvin will help clubs with both acquisition of new members and increasing engagement of its current members by creating new fitness concepts to allow franchisees to maximise the space and equipment in their clubs.

Marvin has been in the fitness industry for over 18 years, developing programs and education for leading fitness equipment suppliers including TRX and Wattbike.

Marvin said: “With over 150 clubs in the UK and a fantastic platform for growth, Anytime Fitness has a huge amount of potential. As we know, the fitness industry and the needs of gym members are constantly changing and with a big brand refresh on the horizon for Anytime Fitness, it’s a fantastic time to be involved.

“As well as in clubs, we want to enrich the lives of our members outside of our clubs and I’m really excited at the prospect of working on a number of concepts and partnerships to help both Anytime Fitness and our franchisees thrive.”

Anytime Fitness now has 156 clubs in the UK and has its sights set on reaching 200 by the end of 2019. Marvin’s appointment comes ahead of a brand refresh in 2019 which will see clubs get a new look, layout and feel.

Stuart Broster, Anytime Fitness UK CEO, said: “We’re delighted to have been able to bring Marvin on board as our new Head of Product. He is incredibly well-known and respected within the fitness industry and with product being such a key part of our future offering, he’s the perfect person to drive this forward. Engaging members is just as important as recruiting them and with Marvin’s knowledge of the industry, he’s got some great ideas for campaigns and new concepts to engage and incentivise our members.”