JORDAN AND NIKE MAKE ESPORTS MOVES

NBA legend and Charlotte Hornets owner Michael Jordan has become the latest high-profile figure to invest in esports, joining a $26m funding round by leading US esports organisation aXiomatic.

The star is among several new investors in the parent company of Team Liquid – a powerhouse of esports across multiple titles, including League of Legends.

It follows a trend of significant fundraising by north American League of Legends Championship Series franchises this year.

Co-chairman of aXiomatic Ted Leonsis commented: "The next generation of sports fans are esports fans.

"Esports is the fastest-growing sector in sports and entertainment, and aXiomatic is at the forefront of that growth. We are thrilled to welcome Michael to aXiomatic and look forward to working together on some truly cutting-edge opportunities."

Jordan joins fellow Hall of Famer Magic Johnson – a founding investor – in aXiomatic’s ownership group.

The investment marks something of a U-turn for the six-time NBA championship winner, who famously refused to allow his likeness to be used in video games during his playing career.

Now Jordan is part of a growing crossover movement.

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