Industry Trends
More concentration in the German media market
Source:China Sport ShowRelease time:12-Dec-2021Clicks:
Article From：SGI Europe
Accelerated by the Covid pandemic, which has reduced the sports brands’ budget for national B2B advertising, the number of German retailer-oriented trade publications operating in the German sporting goods market has been cut from three to one over a span of just five years. The Ebner Media Group (EMG) has ...
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