Huge potential market for outdoor products in China

Outdoor sports are becoming increasingly popular in the Chinese market. In 2022 and the first half of 2023,camping, rafting, skiing, hiking, and catching the sea have been steadily ranked in the top 5 of the hot search list of outdoor activities, and have become the sports with the highest level of people's attention. In addition climbing, cycling, diving and surfing are also popular with the public.
 
In addition, a series of sports such as frisbee, paddle boarding, land surfing, flag football, pickleball, and more have quickly gained popularity, attracting a large number of young people to participate and becoming representatives of urban sports trends.
 
These campaigns have spawned a huge demand for outdoor sporting goods, giving China's outdoor sporting goods market a significant growth momentum.
 
The "2023 Global Outdoor Supplies Industry White Paper" published by China Business Industry Research Institute shows that the retail value of China's outdoor supplies industry will be approximately RMB26.22 billion in 2022, representing a year-on-year growth of 3%. Currently, the penetration rate of outdoor sports in China is only 28%, which still has much room to rise compared with the penetration rate of over 50% overseas. It is expected that China's retail sales of outdoor products will reach 27.11 billion yuan in 2023 and 27.44 billion yuan in 2024.
 
China Sport Show , as the wind vane of China's sports industry, is not only a platform for foreign companies to learn about China's sports market, but also an opportunity for them to showcase their brand strengths to Chinese consumers.
 
China Sport Show 2024 will be held on 23-26 May at the Western Expo City in Chengdu, Sichuan Province. The show is expected to attract more than 1,500 sports industry companies from around the world, with an exhibition area of more than 150,000 square metres. For foreign companies, China's outdoor sports has a huge space and still has a large room for growth. We welcome overseas companies to participate in the China International Sporting Goods Show and share the dividends of China's sports development.