China Outdoor Sports Industry Development Report (2022-2023) Released, ＂Her Economy＂ Rises in Sports Industry

China Outdoor Sports Industry Development Report (2022-2023) was recently released, in which with the strong growth of China's outdoor sports market, the "Post-90s" and women have become the main group of outdoor sports participants. According to the relevant data, in the outdoor sports participation group, "Post-90s" has become the largest consumer group, accounting for 36.1%, followed by the "Post-80s" group, accounting for 32.5%. The traditionally male-dominated pattern of outdoor sports is being broken, with female participants accounting for 59.9% of the total, exceeding the male share of 40.1%, and the index of women's concern for outdoor sports is also higher than that of men.

 

In 2022, "immersive fitness" and "ambient fitness" will become the new norm for women's fitness. Major brands are also launching equipment and gears that cater to the fitness preferences of the female population. The topic of "being an undefined fitness girl" is highly discussed among the female population. The trend of "her economy" is also one of the highlights of China Sport Show 2023.

 

The Home Fitness Zone at China Sport Show 2023 set up a women's fitness zone and a yoga and pilates zone. After the epidemic, sports and fitness have been integrated into people's lives nationwide, and the participation of young groups and women in sports has increased significantly. The development of these two zones provided new highlights for the entire Home Fitness Zone, successfully attracting inquiries from upstream suppliers of yoga products and downstream trading platforms. The display of yoga clothing of all shapes and sizes was an eye-catching presence in the zone.

 

The upcoming 2024, "her economy" will further unleash the potential of consumption driven, exactly how much consumption vitality can be brought to the sports industry. Let's go to China Sport Show 2024 to find out.