What kind of market prospects lie behind China's once-a-year marathon?

Under the running boom, marathons have sprung up in major cities this year. As of 23 November, the country disclosed 367 marathons, averaging one marathon a day throughout the year. In 2022, Chinese young runners spend an average of 3,361.8 Yuan a year, and more than half of them have seen an increase in consumption in the past five years. Major sports brands bet on the running track, opening the equipment breakout war.
Where do people who love running spend their money? Running shoes and sportswear account for the highest percentage of spending in the top five categories of consumption. Apart from essentials like running shoes, comfortable sportswear is also a major expense.
In addition, as people's awareness of health monitoring increases, sports watches have become an important expense for young runners. 43.9% of respondents purchased sports watches or bracelets. Sports bracelets not only record their exercise, but also monitor the health status of runners.
The huge market behind millions of runners has brought new growth momentum to Chinese sports. In addition to traditional sportswear and running shoes, race operation and brokerage have also become investment hotspots.
As the wind vane of China's sports industry, the China Sport Show reflects the development of all areas of sports in China. the China Sport Show not only presents new products and services in China's sports market, but also reflects the trends and movements. Through China's marathon fever, the Chinese sports market is full of potential, while the demand for high-quality products and services remains strong.
In 2024, China's marathon fever will continue to rise. With an average of one marathon a day, the industry will continue to grow. Come to China Sport Show 2024 to find out how much more energy can be unleashed in China by this sport that measures the city with its footsteps.
China Sport Show 2024 will be held on 23-26 May at Western Expo City, Chengdu, Sichuan. We look forward to your joining us.