Community is becoming the new fashion of Chinese sports

The popularity of flying discs in 2022 is still fresh in our memories, while “Hide and Seek” in 2023 is the result of the integration of consumption downgrading and technology. Social interaction is becoming a new fashion for Chinese young people to participate in sports activities.

The continuous fermentation of social attributes has become an important catalyst for the frequent emergence of sports consumption hotspots. With the combination of like-minded people and emotional value, the rapid growth of sports communities has also made many previously niche sports become urban fashion “one of the coolest things.” In fact, becoming a social tool and creating social scenarios is the underlying logic of the survival and development of sports activities.

In 2024, what kind of sport will cause a boom in the Chinese young people market? How will this boom extend to overseas markets? It might be worth checking out China Sports Show.

China Sports Show 2024 is the largest industry exhibition in Asia and the third largest globally. It not only has high-quality products, but also provides up-to-date services. It will replicate successful models in China to overseas regions, providing overseas enterprises with numerous opportunities. Welcome to Chengdu to attend China Sports Show 2024.