The Ice and Snow Industry Becomes a Key Growth Point in the Sports Industry

The bidding, preparation, and hosting of the Beijing Winter Olympics have positioned the ice and snow industry as the most significant growth area within the sports industry. In Altay, Xinjiang, known for its rich ice and snow resources, the flow of national tourists coming to enjoy the charm of winter sports is continuous. Since the start of the 2023-2024 snow season, the four major ski resorts in the Altay region have cumulatively welcomed 910,000 visitors, a 294% increase year-on-year, including 556,000 skiing visitors, up by 313%.

In the process of serving such a large scale of winter sports enthusiasts, China has accumulated extensive experience in integrating ice-snow culture and tourism with sports, forming a complete industrial chain of winter sports. This includes venues, events, services, and consumer goods. Large and small enterprises along the industrial chain have joined forces, not only supporting the development of China's local winter sports industry and gaining necessary growth momentum but also accumulating rich experience and continuously improving the quality of products and services.

Serving as a weathervane, China Sport Show has gathered a large number of service companies from upstream and downstream of the ice and snow sports industry. They are not only experienced in services but also fully prepared for international expansion. Their high-quality services and products are also highly competitive in the international market.

China Sport Show, as a window for Chinese enterprises to showcase their products and services, welcomes global buyers to purchase high-quality ice and snow sports products and services on-site, bringing excellent Chinese quality to sports enthusiasts worldwide.

China Sport Show 2024 will be held from May 23-26 at the Western China International Expo City in Chengdu, Sichuan. To visit the show, please pre-register: http://vis.sportshow.com.cn/