Anta Partners With IOC

Article From：SGB MEDIA

 

The International Olympic Committee (IOC) announced that Anta has become its official sportswear uniform supplier until the end of 2022 at a signing ceremony at the Olympic Museum in Lausanne, Switzerland.

 

The agreement, which includes apparel, shoes and accessories, will see Anta supply the IOC members and staff with sports apparel uniforms for the Winter Youth Olympic Games (YOG) Lausanne 2020, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Yog Dakar 2022, as well as for the IOC administration’s needs in Lausanne.

 

Anta, which is also the official sports apparel partner of the Beijing 2022 Organizing Committee, is the first Chinese supplier of sportswear uniforms to the IOC.

 

Anta has been the official sports apparel partner of the Chinese Olympic Committee since 2009. The company also provided IOC uniforms for the Olympic Winter Games PyeongChang 2018 and the YOG Buenos Aires 2018.

 

During the signing ceremony, IOC President Thomas Bach said: “We are delighted to announce this long-term agreement with Anta. We were very pleased by the excellent quality and designs of the uniforms delivered for PyeongChang 2018 and Buenos Aires 2018, and we have been very impressed by the professionalism, great service spirit and flexibility of the Anta team.”

 

“Anta is a strong partner of the Olympic Movement, and we thank it for its commitment to sport in China as well as its partnership with the Olympic Winter Games Beijing 2022. We look forward to wearing its uniforms with pride in Lausanne, Tokyo, Beijing and Dakar.”

 

Ding Shizhong, the Executive Chairman of the Board and the CEO of Anta Sports, said: “We feel honored to work with the IOC. Anta’s value of ‘Keep Moving’ echoes with the Olympic motto of ‘higher, faster, stronger’. We would take this opportunity to build a bridge that inspires broader exchanges and communication for Chinese culture and Olympic culture. As our brand grows in China and in the international arena, we will keep on promoting the Olympic spirit and culture in our markets by helping our consumers approach the charm of the Olympics in a more accessible way, and bring the transcendent sports spirit into everyone’s daily life.”

 

“This agreement marks a significant milestone for Anta as the brand is an official partner of the Chinese Olympic Committee (COC) from 2009 to 2024, and of the Olympic Winter Games Beijing 2022 and the Paralympic Winter Games.”