Adidas Partners With Prada

Article From：SGB MEDIA

 

The Italian luxury-goods house, Prada and Adidas have joined forces to start a new collaborative journey.

 

Adidas and Prada said in a statement, “Both Prada and Adidas are specialists in each of their fields – together, they cross-pollinate, share and blend different facets of technical know-how alongside universal aims of material ingenuity and ceaseless design evolution. This collaboration is built on an authentic fusion of fashion and performance – Adidas’ sporting heritage and visionary approach to technological development merges with Prada’s world-renowned history in leather-goods and unparalleled perspective on luxury and quality, synonymous with the label Made In Italy.”

 

The release also noted that Prada has sports roots, including participation in the America’s Cup with the sponsorship of the Luna Rossa sailing team, established in 1997. The collective effort will result in the release of the new Luna Rossa performance sailing footwear, to be unveiled in 2020.

 

The first step of the collaboration will debut this year, with the release of two limited-edition Prada for Adidas styles. The statement read, “Originating in the realm of sport, transposed to street style and now translated to luxury, classics from each are here re-contextualized, visited anew. The first iteration will launch for men and women globally in December 2019, marking a special partnership in both creation and manufacture, as these limited-edition styles will be made entirely by Prada in Italy.”