Industry Trends
Digital accelerates at Nike after a poor quarter
Source:China Sport ShowRelease time:02-Jul-2020Clicks:
Article From：SGI Europe
Nike has decided to accelerate the digital development of its “consumer-direct offence” program after suffering a 36 percent currency-neutral drop in group revenues for the fourth quarter of its financial year, ended May 31. The rate of decline would have been steeper without the fruits of its earlier investments in ...
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