Life Fitness And Pear Sports Formalize Strategic Partnership

Article From：SGB Media

 

 

Life Fitness announced a strategic partnership with Pear Sports, a provider of digital coaching technology.

 

“To further expand our digital ecosystem, we are working collaboratively with best-in-class partners to co-create connected solutions that motivate and engage exercisers while fitting our customers’ specific needs,” said Mike Vanacora, senior director, global strategy and connected fitness, Life Fitness. “Combining the Pear Sports platform with the best of the Life Fitness portfolio of equipment creates endless possibilities on how we can coach exercisers, deliver compelling adaptive content and deliver a consistent experience to exercisers everywhere. We are looking forward to future projects together as we continue to develop exciting content that delivers a customized and data-driven experience to each exerciser.”

 

As part of the partnership, Life Fitness will expand its digital fitness solutions with AI-driven, digital coaching tools designed with Pear. The new applications are expected to optimize engagement, further personalize workouts and training plans and elevate metrics for users of Life Fitness’ cardio and strength equipment.

 

“It is an honor to be selected by the world leader in fitness equipment to jointly lead their digital fitness transformation,” said Bob Allison, co-founder and CEO, Pear Sports. “Every second, someone in the world is using a piece of Life Fitness equipment, and we are excited at the prospect of providing them with a workout experience that is customized for their fitness and wellness journey. No matter where they work out, Life Fitness exercisers will be able to access personalized, engaging training content.”