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Dassler family behind new fund for sports technology startups

Source:China Sport ShowRelease time:12-Sep-2021Clicks:
Article From:SGI Europe
A new $30 million equity investment fund, the Lake Nona Sports & Health Tech Fund, has been set up to help about 20 early-stage startups in the areas of fan engagement, connected athletes, health and well-being to bridge the gap between seed investment and pre-Series A funding. Its portfolio already counts 12 firms. The new fund has been established by leAD Sports & Health Tech Partners, the investment fund formed by members of the Dassler family and others in 2016, and the Tavistock Group. Four companies have already received Series A financing from leAD Sports & Health Tech Partners through another fund called ADvantage, formed together with OurCrowd, which is aiming to have between 10 and 15 companies in its portfolio, according to These and other recent investments that we have reported about come as the global sports technology market is expected to grow at a compound annual growth rate of 17.5 percent to reach an estimated $40.2 billion by 2026, compared with $17.9 billion in 2021, according to ResearchandMarkets.

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