China Sport Show 2026 Gains Global Increasing Attention, Creating a New Hub for Sports Trade

China Sport Show 2026 will be held at the Xiamen International Conference and Exhibition Center from May 21 to 24, 2026. As one of the most influential sporting goods events in the Asia-Pacific region, China Sport Show 2026 is actively boosting its international influence through a series of targeted overseas promotions and meticulous services, aiming to build an efficient exchange and trade platform for the global sports industry.

Professional Operation & Targeted Outreach

To further enhance its international visibility, the overseas media channels of China Sport Show are managed by a professional team. Through strategic scheduling and targeted advertising,The organizing committee plans to release over 60 short videos and 180 graphic articles.

Digital Marketing & Proactive Engagement

The "Buyer Tracking System" will be launched to proactively analyze overseas procurement needs, enabling targeted engagement and support. This initiative aims to provide more precise foreign trade matching services for exhibitors.

Multi-Channel Coverage & Content Segmentation

Promotion channels include the English official website, search engines, industry media, and partnerships with foreign commercial agencies in China. Diverse content covering industry news and business travel services is released to provide comprehensive information support for international attendees.

Annual Key New Initiatives（2026）

Strengthening B2B Customer Interaction: LinkedIn operation will be added to publish professional content and enhance interaction with industry clients, further highlighting China Sport Show 2026’s international status, professionalism, and trade focus. The official Linked In page has been launched and is gradually publishing section introductions, industry news, and important announcements.

Enhancing Communication Efficiency: The organizer will increase the use of WhatsApp to build a stronger relationship with oversea buyers. By regularly pushing news and important notifications, it will direct inquiries from overseas social media to WhatsApp groups. Based on the experience and Data accumulation gained from China Sport Show 2025, the organizer will continue to establish and manage overseas customer groups.

While expanding promotion efforts, the organizer of China Sport Show 2026 is also providing comprehensive services to optimize the experience of overseas attendees and lower participation barriers.

User-Friendly Pre-Registration System: The product categories in the Chinese and English pre-registration systems are now synchronized.

Visa Invitation Letter Support: The visa invitation letter service will be continued, with the organizer proactively sharing China’s visa policies.

Targeted Invitations & Trade Matching: Key global buyers, retailers, and brand agents will be invited. The organizing committee will arrange one-on-one matchmaking and specialized trade matching sessions, aiming to improve cross-border cooperation efficiency.

On-Site Service Upgrades: The organizer will provide services such as on-demand consultation, instant assistance, inter-hall shuttle services, business travel tips, themed routes, while continuing to enrich service offerings.

Building on the success of attracting over 4,000 overseas buyers in China Sport Show 2025 in Nanchang, China Sport Show 2026 is expected to achieve new breakthroughs in internationalization. Through an integrated online-offline communication matrix, China Sport Show 2026 is committed to creating a "never-ending" industrial exchange platform, delivering ongoing value for global sports commerce.