Leading Trends and Connecting the Globe: China Sport Show 2026 Shapes a New International Chapter with Industry Insights

The China International Sporting Goods Show (China Sport Show), founded in 1993, is organized by China Sporting Goods Federation, which serves as the national representative of the World Federation of the Sporting Goods Industry (WFSGI) and Asian Regional Council Member.

China Sport Show has always been at the forefront of promoting the development of the sports industry in the Asia-Pacific region. It is not only China’s sole national-level, international, and professional sporting goods expo, but also a key gateway for global sports brands to enter the Chinese market and a vital platform for Chinese sports brands to showcase their strength to the world.

Challenges & Opportunities

Economic fluctuations, geopolitical conflicts, and the diversification of consumer behavior have forced the industry’s expected growth rate to drop  from a previous 7% annual growth to 6%over the next five years. However, structural opportunities lie amid these challenges. Reports still indicate that 44% of industry executives maintain a cautiously optimistic stance towards 2025: 1.8 billion physically inactive adults worldwide form a massive potential sports consumption market; emerging sports brands are seizing market share from traditional giants through differentiation strategies; the recovery of offline fitness and cross-border integration of sports and entertainment are spawning new business models...

Future Trend: Balance & Transformation

The global sporting goods industry is undergoing profound transformation. According to the report Sporting Goods 2025: The New Balancing Act released by WFSGI, industry leaders are pursuing refined balances across multiple dimensions: revenue growth vs. efficiency improvement, personalized consumer experience vs. large-scale production, sustainability commitments vs. substantive actions, and supply chain resilience vs. corporate efficiency. These balancing acts will serve as the important factors of development for the global sporting goods industry in the coming years.

China Sport Show 2026: A New Hub for the Asia-Pacific Sporting Goods Industry

China Sport Show 2026 will be held at the Xiamen International Conference and Exhibition Center from May 21 to 24. It will present a grand event covering the entire industrial chain of the sporting goods industry, with its exhibition zone planning closely aligning with the future trends of the global sporting goods industry.

The 2026 Asia Pacific Fitness Section will achieves comprehensive integration of fitness and healthy living from the perspective of user decision-making, reflecting the industry’s transformation from pure sporting goods providers to health lifestyle providers.

The Sports Venue Craftsmanship & Equipment Section will focus on "digital technology empowering venue operations" and "renovation of existing venues", there by building a professional cross-industry technical exchange platform.

The Sports Consumption & Services Section will launch immersive experience scenarios, which responds to consumers’ pursuit of personalized and experiential consumption. Furthermore, the integration of cross-border e-commerce platforms throughout the expo cycle will provide enterprises with an efficient channel to seize new opportunities brought by global sports consumption upgrading.

China Sport Show 2026 will become an unmissable feast for the global sporting goods industry, serving as a vital platform to gain insights into the future development trends of the sporting goods industry and witness every innovation and leap in the sports industry.

To gain in-depth insights into industry trends, please visit the official website to download and access the full version of the WFSGI report:

https://wfsgi.org/sporting-goods-2025-the-new-balancing-act/