Ignite Sports Vitality: Sports Consumption & Services Section at China Sport Show 2026 Creating New Sports Consumption Scenarios

The Sports Consumption & Services Section of China Sport Show 2026 is more than just an "exhibition" – it is a dynamic stage that encapsulates the latest trends in China’s current sports consumption market.
With "igniting sports vitality" as its core, the section vividly illustrates how sports integrate into daily life and drive industrial transformation through scenario-based experiences, integration of Guochao (national trend with Chinese cultural elements) and technology, and precise business matching.
The Sports Consumption & Services Section is a key highlight of China Sport Show 2026. It is precisely positioned as "sports consumption upgrading" and aims to meet people’s diverse and personalized demands for sports consumption：
(1)Ball Sports and Sports Footwear & Apparel Area
Covers mainstream ball sports such as football, basketball, volleyball, table tennis, badminton, tennis, and their supporting equipment.
(2)Leisure Sports Area 
Focuses on emerging leisure and entertainment sports such as darts, board games, and VR sports.
(3)Outdoor Sports Area
Displays equipment and services for outdoor activities like water sports, camping, mountaineering, and rock climbing.
(4)Fashion Sports Area
Gathers emerging trendy sports including pickleball, roller skating & skateboarding, combat sports, cycling, and frisbee.
(5)Sports Service Area
Brings together organizers of brand mass sports events, sports tourism service providers, outdoor sports clubs, professional service companies for mass events, and e-commerce platforms.
Within the section, several segmented areas are bursting with vitality:
(1)Roller Skating & Skateboarding
As representatives of emerging trendy sports, roller skating and skateboarding have their own dedicated area. They are not only a way for young people to express their individuality, but their equipment is also evolving toward professionalism and fashion, attracting many enterprises to enter this field.
(2)Pickleball
This sport, which combines the characteristics of tennis, table tennis, and badminton, has been gaining increasing popularity in recent years. By 2025, both the number and scale of participating enterprises had already surpassed those of previous years. More notably, some traditional leading sports brands have begun to expand into this category, showcasing their newly developed pickleball equipment – a sign of the market potential for this sport.
(3)"Group Purchase" Gains Momentum in sports footwear & apparel
The ways in which sports footwear and apparel are quietly changing, with "group purchase" becoming a new trend. The mature "group purchase" model not only brings in popular orders but also reflects the profound impact of group consumption and specific scenario needs on the market.
More than just an array of sports products, the Sports Consumption & Services Zone at China Sport Show 2026 lets you feel the pulse of a vibrant and fast-evolving market. It is a must-visit for industry professionals seeking opportunities and every active lifestyle enthusiast.