“Double 11” “Black Friday” Sports Consumption--＂Bellwether＂: What is Next Hit Product at China Sport Show 2026

China's Double 11 is currently in full swing, while the global Black Friday shopping season is approaching.
The data from 2024 reveals a powerful global consumption engine:
U.S. online spending hit $6.1B on Thanksgiving (up 8.8%) and $10.8B on Black Friday (up 10.2%). Globally, Black Friday sales reached $74.4B, rising 5% year-on-year.
In China, the sports & outdoor category during Double 11 saw explosive growth:
34 outdoor brands surpassed $100M in GMV;
589 brands exceeded $100M, a 46.5% increase;
The sector's growth rate hit 18.6%.
 
Global shopping festivals showcase the demand, "Made in China" is the powerhouse behind it.
At China Sport Show 2026, we reveal the complete picture. This is more than a showcase—it's your strategic platform to anticipate trends and connect with the products that will drive the future.
Asia Pacific Fitness Section
Experience market-leading smart fitness mirrors with AI motion capture, IoT-powered strength stations that boost gym efficiency, and space-saving home equipment designed for urban living—all providing solutions to today's fitness challenges.
Sports Consumption & Services Section
This section  taps into the booming demand for outdoor and trendy lifestyles. Discover a full range of products—from professional Ball sporting, camping, hiking, and water sports gear to stylish trail-running shoes. It also features urban-trend equipment for pickleball, frisbee, skateboarding, and cycling, making it the ideal place to connect with Gen Z and spot the next breakout brand.
Sports Venue Craftsmanship & Equipment Section
This section showcases integrated solutions for every space—from professional venues to community centers. Explore industry-leading smart systems for lighting,audio-visual systems, and digital management; sustainable surfaces like eco-flooring and recyclable turf; and international-standard equipment for track, gym, and ball sports. Discover inspiration for creating intelligent, eco-friendly, and all-ages sports environments.
Participating in China Sport Show 2026 is a key step to gain market insights and expand your business network. We sincerely invite you to attend in person and jointly seize the boundless opportunities in the Asia-Pacific sports industry.