Buyer Interview – China Sport Show: Hub for Global Sports Business Opportunities!

China Sport Show - Where the global sports industry connects!
· 160,000+ sqm exhibition space
· 1,800 + high-quality exhibitors
· 4,000+ international buyers
· One-stop sourcing across the entire sports industry chain

 
From the perspective of global professional buyers, how do they view the current global expansion of Chinese sports brands? Today, we explore this topic with an industry expert.
Shen Guoqiang, General Manager of Germany's Dehua Group, attended two editions of China Sport Show on behalf of their fitness equipment brand, DH-FitLife. He engaged with over 50 enterprises, successfully developing more than 10 into core suppliers and establishing long-term partnerships with 6 Chinese manufacturers.
With four years of experience in the European market, DH FitLife sources fitness equipment from China—including dumbbells, barbells, spin bikes, treadmills, and rowing machines—and distributes to multiple countries. Shen Guoqiang noted that China Sport Show its extensive scale and comprehensive product offerings, serves as a one-stop platform for efficiently identifying new partners and researching market trends. His schedule at the show is always packed and productive.
Looking ahead to China Sport Show 2026 in Xiamen, Shen Guoqiang expressed his eagerness to connect with more smart fitness equipment manufacturers. When discussing the global expansion of Chinese enterprises, he emphasized the importance of integrating industrial capability with trade expertise, supported by teams experienced in the European market.
The exhibition segments have been upgraded for 2026. The new Asia Pacific Fitness Section will precisely meet the growing demand for smart fitness equipment. Coupled with the exhibition’ diverse business matchmaking services and integrated online resources, it offers an ideal opportunity to identify high-quality manufacturing partners.
Whether you are a manufacturer exploring overseas opportunities or a buyer building a global supply chain, China Sport Show is your central hub for international connection.
China Sport Show 2026 will be held in Xiamen from May 21 to 24. We look forward to connecting with more high-quality Chinese manufacturers and deepening global cooperation.