＂The 'She-Power' Drives New Fitness Demand: China Sport Show Focuses on Women's Health Scenarios＂

With the rise of health awareness and shifts in lifestyle, women have become a vital role in fitness consumption. According to the 2023 China Fitness Industry Data Report, female fitness consumers account for 55.41%. Beyond body shaping, they also prioritize diverse goals such as stress relief and postnatal recovery, and tend to choose home-use fitness products that save space, are easy to operate and boast an aesthetic design.

Asia Pacific Fitness Section Highlights "Girls' Power"

At China Sport Show 2026, Asia Pacific Fitness Section proudly spotlights "Girls' Power - Women Fitness" as a key focus, directly addressing the demand for customized, daily fitness solutions.

The exhibition will showcase a series of innovative products tailored to women’s preferences:

Multi-functional trainers that combine shaping, cardio, and Pilates in one compact, quiet, and eco-friendly machine.

Art-inspired yoga rollers that transform core training with their unique water-ripple design.

Foldable Pilates equipment  for effective multi-part workouts and easy storage – perfect for home use.

Meanwhile, the concept of lightweight fitness deeply aligns with women users’ dual pursuit of convenience and aesthetics. For instance, products like foldable treadmills and quiet exercise bikes blend into home environments through minimalist design, supporting scenarios such as "exercising while working" or "working out while watching shows" and lowering the barrier to consistent fitness. Contemporary fitness is no longer just about physical management—it has become an outlet for emotional release and a reflection of lifestyle.

China Sport Show 2026 will be held at the Xiamen International Conference & Exhibition Center, China, from May 21 to 24, 2026. We sincerely invite global brands to gather on-site to gain insights into the industry transformation led by "She-Power", connect with innovative resources, and explore the new blue ocean of women’s health consumption.