The 2025 Summer Black Friday shattered records: $24.1B in U.S. online spending in just 4 days, with 53.2% of orders via mobile. As the holiday season approaches, the sports & entertainment sector is trending up. At the core of this e-commerce boom? The indispensable link to Chinese manufacturing.
The three core sections of China Sport Show 2026 have long been precisely aligned with these trends, emerging as a key platform for enterprises to seize opportunities after Black Friday.



Outdoor Sports Area: Gathers camping equipment, hiking equipment, and water sports products, perfectly aligning with the high demand for outdoor categories during Black Friday. It connects with the procurement lists of retail giants like Walmart and Amazon, while adapting to the "small-batch, multi-category" restocking needs of cross-border platforms such as Temu and Shein.
Fashion Sports Area: Features pickleball, skateboarding, frisbee, and cycling equipment, functional sportswear at Sports Footwear & Apparel area, precisely catering for the needs of Gen Z consumers.
Asia Pacific Fitness Section: Seize the Smart Fitness Track, Lay the Groundwork for Long-Term Growth
Smart Equipment Area: Focuses on displaying AI fitness mirrors, smart strength-training equipment, and other products, perfectly echoing the "smart health consumption" trend presented during Black Friday.
Lightweight Fitness Area: Showcases foldable treadmills, portable ab rollers, and similar products, addressing the space limitations of small urban apartments.
Sports Venue Craftsmanship & Equipment Section: Tap B-end Procurement Opportunities, Secure Long-Term Orders
Black Friday is not just a carnival for C-end consumers—it also hides a "growth window" for the B-end market.
Smart venue solutions meet the demand for "smart upgrading of venue" after Black Friday.
The professional sports flooring area showcases eco-friendly and high-performance flooring products, enabling enterprises to capture high-value-added B-end orders and boost profit margins.
China Sport Show 2026 will be held at the Xiamen International Conference & Exhibition Center from May 21 to 24, 2026. We sincerely invite you to focus on the three core sections of the Show!
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