The Transformation of Sports Streaming Media: How China Sport Show 2026 Adapts to ＂Micro Update＂ and ＂Light Interaction＂?

The Transformation of Sports Viewing:

While traditional sports events still rely on 90-minute full broadcasts, emerging leagues have captured young audiences with "short duration + high interactivity".

The China Sporting Goods Federation points out that over 90% of Gen Z consume in sports via social media, and 35% have abandoned watching games due to the fragmentation of streaming platforms.

Emerging models like Spain’s "King’s League" (40-minute matches, real-time voting, esports-style commentary) attract over 100 million views, reflecting the demand for short duration + high interactivity.

This transformation of viewing habits is spreading to offline scenarios at an unprecedented pace. Requires of fast-iterating, engaging, and intelligent venues and facilities rise in order to supporting fragmented and lightweight content requires .

China Sport Show 2026 has captured this shift, launching the theme "Smart Infrastructure--The Future of Venues" in the Sports Venue Craftsmanship & Equipment Section, focusing on micro-renewals, expansion and renovation, and multi-functional integrated scenarios. For instance:

Jiangmen Changhe Group: "Semi-prefabricated polyurethane sports flooring system" enables same-day renovation and quick commissioning, ideal for community leagues and campus events.

Youguan Sports: Promotes "interest-first" concept through motion-sensing skipping ropes, smart running tracks, AI motion-sensing competitions, and virtual events. The human thermal imaging technology developed under Youguan’s "Smart Sports 3.0" initiative is also expected to make its debut at China Sport Show 2026.

In response to the transformation, China Sport Show 2026 will be held at the Xiamen International Conference & Exhibition Center from May 21 to 24.

We sincerely invite event organizers, tech companies, and venue operators to attend the Show -- explore new possibilities for sports content and venue in the streaming era!