Seeing New Opportunities in Sports Consumption at China Sport Show 2026 in the Christmas Gift Economy

Christmas stands as one of the most emotionally charged shopping seasons globally. In recent years, however, Christmas consumption has shifted from a traditional focus solely on gift‑giving for others toward greater emphasis on self‑indulgence and therapeutic experiences.

According to research by The NPD Group, approximately 41% of consumers bought Christmas gifts for themselves during the 2023 holiday season—a proportion that continues to rise year by year.

Sports and wellness products have emerged as dark horses in holiday shopping, as more people invest in health and recharge their lives.This trend aligns perfectly with China Sport Show.

This year’s exhibition will debut the 2026 Asia Pacific Fitness Section, focusing on new lightweight fitness scenarios. It will gather leading exhibitors such as Merach, Renhe Sports, and Dapao Technology to showcase innovative products that integrate smart technology, aesthetic design, and real - life scenarios.

These lightweight, visually appealing sporting goods that can be easily integrated into daily life perfectly meet meet modern consumers’ dual demands for health and a sense of ritual. Especially amid fast‑paced and high‑pressure urban lifestyles, a stationary bike occupying less than 0.3 square meters, a wall‑mounted training system that blends with home aesthetics, or even a portable resistance band can become the most touching Christmas gifts—not merely items, but a commitment to a lifestyle.

From emotional consumption during Christmas to the practice of a healthy lifestyle throughout the year, sporting goods are undergoing a transformation from functional products to emotional ones. China Sport Show 2026 is not only an industry flagship event but also a crucial platform for gaining insights into new trends in sporting consumption and connecting with global business opportunities. We sincerely invite all colleagues to gather in Xiamen from May 21 to 24, 2026, and seize the new growth opportunities brought by the holiday economy.