Global Visitor Invitation for China Sport Show 2026 Has Been Fully Launched

With the arrival of the New Year 2026, the preparation for China Sport Show 2026 has entered a new phase. The Organizing Committee has established a comprehensive communication network, enhanced targeted marketing, and upgraded buyer services via  three strategy: "Content, Channels, and Services". It continuously attracts high-quality buyers, experts, and partners worldwide, and is committed to creating a leading platform for the global sports industry.

China Sport Show 2026 has significantly upgraded its "Premium Overseas Buyer (POB) Program", which recruits global buyers with genuine procurement needs and industry influence globally, including importers and chain retailers. Selected enterprises can enjoy benefits such as accommodation, exclusive guided tours, and priority business matching, which will significantly enhance their visiting experience and matchmaking efficiency.

Global buyers can visit the China Sport Show official website and go to the “POB Program” section to submit an online application with company credentials and purchasing needs. Once approved, you will receive an official confirmation with detailed participation guidelines. The application deadline is March 27, 2026. Places are limited, so early application is recommended.

China Sport Show 2026 will be held at Xiamen International Conference and Exhibition Center from May 21 to 24. We sincerely invite you to register as a visitor, enjoy multiple benefits, join this premier industry gathering, and tap into the global sports market!