Registration for ＂Premium Overseas Buyer (POB) Program＂ of CHINA SPORT SHOW 2026 Is in Full Swing

To efficiently connect global sports goods enterprises efficiently connect with China's supply chain, CHINA SPORT SHOW 2026 has proudly launched the "Premium Overseas Buyer (POB) Program". With a professional, systematic, and high-value service framework, it aims to build a new bridge for international cooperation in the sports industry.

Who can apply:
Currently, the Organizing Committee is inviting global professional buyers who possess genuine procurement needs, stable purchasing capacity, and industry influence. The targeted participants cover diverse entities such as sports goods importers, large-scale chain retailers, e-commerce platforms, fitness club operators, and government sports procurement agencies.
Selected enterprises will enjoy a series of exclusive benefits: free accommodation during the exhibition, exclusive guided tour services, a complete set of visiting materials, lunch vouchers for the exhibition hall, and priority access to high-matching supply-demand matchmaking meetings and industry exchange events.
These curated services will not only to elevate the onsite experience and sourcing efficiency for buyers but also to help exhibitors precisely reach their ideal partners, creating a true win-win platform.

How to apply:
Global professional buyers can apply by scanning the QR code below or visiting the "VISITORS" section through the official website of “CHINA SPORT SHOW”, fill out the application form online, and submit company qualifications and procurement requirements. After passing the review, they will receive an official confirmation letter and a detailed participant guide.
Application deadline of March 27, 2026.
Registration is underway and places are limited—early application is strongly encouraged.
CHINA SPORT SHOW 2026 will be held at Xiamen International Conference and Exhibition Center from May 21 to 24. The Organizing Committee will provide higher-quality services centered on the "Premium Overseas Buyer (POB) Program", unlock new growth drivers in the global sports market, and serve as a crucial engine for China's sports industry to integrate into the global value chain.
We sincerely invites global buyers to register and participate, join this grand sports industry event, and tap into the global sports market!