Converging Online and Offline, Unlocking Opportunities with Intelligence: Full Upgrade of CHINA SPORT SHOW 2026 ＂Ex-Show＂ platform

As an influential comprehensive exhibition in the sports goods industry, CHINA SPORT SHOW 2026 will be held at the Xiamen International Conference and Exhibition Center from May 21 to 24, 2026.

This year's exhibition fully adopts an "Online + Offline" dual-track model, supported by the official digital platform — CHINA SPORT SHOW 2026 "Ex-Show" , to create an efficient business ecosystem that covers the entire exhibition cycle: before, during, and after the event.

The "Ex-Show" platform for CHINA SPORT SHOW has been continuously optimized since its official launch in 2019. Over the past three editions, it has attracted over 1,700 participating companies each time, with annual page views reaching nearly 180,000.

In 2026, the platform has undergone a comprehensive upgrade. While continuing to help visitors quickly understand exhibitors' capabilities and products, it has further enhanced core functions such as online appointment scheduling. This enables buyers to target their preferred exhibitors, transforming supply–demand connections from "coincidental encounters" into "targeted meetings," significantly improving matching efficiency.

Exhibitors can use this "24/7 online exhibition hall" to upload high-definition catalogs, promotional videos, and brand updates, presenting innovative achievements in a 3D manner.

For professional buyers, the platform serves as a "business matching channel", supporting pre-show exhibitor search, product browsing, appointment scheduling, and advance communication to arrange on-site negotiations in advance, thereby greatly enhancing the efficiency of offline visits.

Currently, the "Ex-Show" platform has been officially launched. Participating enterprises are actively uploading products and can log on to the official website to fill in information. Professional visitors can browse exhibitors, exhibits, and plan schedules through the "Ex-Show" mini-program to achieve efficient participation.

Click the link to access Ex-Show:

https://showen.zhanshangxiu.com/home/exhibitor/066ebf0c-fc28-4975-97c5-dae7a137f153