Diverse Sports, Converging Trends: CHINA SPORT SHOW Ignites a New Wave of Emerging Sports Consumption

CHINA SPORT SHOW 2026 is no longer just a showcase for traditional equipment, but a cradle of the new sports consumption ecosystem. The "Sports Consumption & Services Section" of this exhibition breaks the boundaries of traditional categories, centered on "people" and "scenarios", and builds a complete sports consumption landscape covering from teenagers to the middle-aged and elderly, and from professional training to leisure and entertainment.

"Diverse Sports" refers to the variety of sports events, the diversity of consumption scenarios, and the richness of service forms featured in this section. It includes not only the innovative presentation of traditional sports like table tennis, badminton, and tennis, but also extends to lifestyle-oriented products such as pickle ball, skateboarding, roller skating, frisbee, and camping.

The section caters not only to the demand for high-performance equipment in professional competitions but also extends to pan-sports lifestyle products such as China-chic athletic footwear and apparel, and intelligent accessories.

More importantly, it breaks the stereotype that "sports are exclusive to young people": teenagers can immerse themselves in digital fitness and extreme experiences, young and middle-aged people can explore outdoor activities and fashionable outfits, and the silver-haired group can access safe and convenient products such as age-appropriate equipment and low-impact training devices. People of all ages can find sports styles that suit their needs in the personalized and scenario-based exhibitions, stimulating their enthusiasm for continuous participation.

From May 21 to 24, 2026, CHINA SPORT SHOW sincerely invites global brands, distributors, content creators, and industry partners to gather in Xiamen, step into the Sports Consumption & Services Section, and personally experience this new wave of sports consumption driven by "diversity and inclusion"—the next growth opportunity lies in every new perspective you’ll discover.