China Sport Show Taps into Global Trends and Builds an Inspiration Hub for Sports Consumption

In 2026, the global sports wave will continue to intensify: top-tier events such as the Olympic Winter Games, FIFA World Cup, and Asian Games will follow closely one after another. Sports has evolved beyond mere competition, becoming a core engine for brand marketing, cultural expression, and urban renewal. International brands are deeply integrating new product launches, fashion shows, and event hotpots, orchestrating cross-sector narratives of "Sports + Fashion + City" in iconic venues across France, Italy, Brazil, and beyond.

This trend is reshaping the value logic of the sports industry: sports sets the stage, fashion delivers the presentation, and cities provide the empowerment—where these three intersect lies the new battleground for capturing attention. China Sport Show 2026 keenly grasps this transformation to redefine the exhibition's value through an integrated and holistic approach.

The show specially features the "Asia Pacific Fitness Section", focusing on user needs and scenarios, and centrally showcasing smart fitness equipment, age-friendly equipment, and health management solutions. The "Sports Venue Craftsmanship & Equipment Section" displays professional sports flooring, professional sports equipment, and public fitness equipment, promoting the transformation of public spaces into flexible, green, and all-age-friendly environments. The "Sports Consumption & Services Section" systematically integrates pan-sports content such as camping, frisbee, skateboarding, and domestic trendy sportswear, creating an experiential, social, and trend-driven lifestyle destination.

May 21–24, 2026, China Sport Show 2026 will be held in Xiamen. Leveraging China's complete sports manufacturing supply chain and facing the new global wave of sports and fashion, China Sport Show is becoming a key hub connecting international trends with Chinese innovation. As global attention focuses on this major sports year, this grand event openly invites brands, creators, and consumers to engage in an in-depth dialogue about sports, culture, and the future.