How Does CHINA SPORT SHOW 2026 Respond to Global Sports Transformation?

The global sports industry is undergoing a profound "human-centric" transformation. According to the 2025 Global Sports Trends Report, 67% of football fans are more willing to support brands that sponsor sports. Meanwhile, the participants in sports are becoming increasingly diverse: 50% of the global population is interested in women’s sports, with viewership of the WNBA surging by 201% in two years; Generation Z is passionate about social sports like frisbee and skateboarding; and the senior population is driving the rapid growth of demand for age-appropriate fitness products.

In response, China Sport Show 2026 has shifted from a single-sport or human-centric model to building an inclusive ecosystem oriented around people’s needs. Through its various sections, the exhibition presents innovative solutions for different groups: for female users, it showcases specialized strength training equipment, health management services, and functional fitness gadgets; for teenagers, it integrates intelligent physical testing, engaging training systems, and school sports equipment; and for the elderly, it offers low-impact cardio equipment, massage and recovery devices.

China Sport Show 2026 will be held in Xiamen from May 21 to 24. We look forward to welcoming colleagues from all over the world to this grand event. As global sports evolves from "competitions for a few" to "a lifestyle for many", this exhibition, with its all-ages, all-scenarios, and full-industry-chain approach, is responding to a more inclusive, interconnected, and commercially dynamic new sports future.