From the Streets to the Exhibition Hall: CHINA SPORT SHOW 2026 Lights the Beacon for Urban Emerging Sports

Once considered "niche" emerging sports—such as frisbee, skateboarding, roller skating, boxing, jump rope, and cycling—have now transitioned from urban streets into the mainstream. These sports are no longer marginal interests but have become new symbols of urban living, a trendy lifestyle integrating social connection, stress relief, and self-expression.

Behind this shift lies a fundamental upgrade in sports consumption logic: people no longer exercise merely for "fitness" but pursue emotional value, community recognition, and personal expression. A frisbee game bridges strangers, a skateboarding post becomes social currency, and boxing training serves as both a way to shape the body and release stress. Consequently, industries related to equipment, training, content, and services have boomed, forming a vibrant new consumption ecosystem.

Sensing this trend, China Sport Show 2026 has specially created an "Urban Fashion Sports" area within the "Sports Consumption & Services Section" to comprehensively showcase these emerging sports. The area gathers representative enterprises including Aibeijian, Jiecheng, Yikun, and JOOLA, featuring innovative products such as smart boxing bags, professional skateboards, and disc golf sets. It also includes interactive experience areas where visitors can participate firsthand, with sports influencers sharing tips on-site to lower the entry barrier.

China Sport Show is evolving from "exhibiting equipment" to "conveying a lifestyle", driving society’s understanding of sports from function-oriented to emotionally resonant. Held in Xiamen from May 21 to 24, 2026, the exhibition sincerely invites global brands, distributors, and sports enthusiasts to join the scene and experience this new wave of sports surging from the streets to the mainstream. Here, the next globally popular sport may be quietly taking shape.