CHINA SPORT SHOW 2026| A Myriad of Sports, Symbiosis of Trends

From May 21–24, CHINA SPORT SHOW 2026 will take place at the Xiamen International Conference and Exhibition Center. The Sports Consumption & Services Section debuts under the theme “A Myriad of Sports, Shared Trends,” positioning itself as a one-stop platform for mass sports consumption and services. A total of 490 exhibitors have participated in the exhibition, with an exhibition area exceeding 25,000 square meters.


Built around the trend of sports consumption upgrading, the section features seven key segments:
Badminton, Table Tennis & Tennis; Sports Footwear & Apparel; Leisure Sports; Sports Services; Football, Basketball & Volleyball; Outdoor Sports; and Fashion & Emerging Sports—covering a wide range of consumer scenarios.
Exhibits span from traditional ball sports equipment and professional apparel to trendy gear, outdoor and camping products, and sports-related services—meeting the diverse needs of today's consumers.
 
Three fast-growing highlights stand out:
Fashion & Emerging Sports: skateboarding, roller sports, ultimate frisbee, cycling, pickleball, and more, targeting younger audiences
Outdoor Sports: camping and water sports equipment, aligned with the outdoor lifestyle boom
Sports Services: e-commerce, event organizers, and training institutions, creating an integrated product + service ecosystem
Covering over 15,000 sqm with 250+ exhibitors, this section serves as a key platform for brands to showcase new products, engage end consumers, and for overseas buyers to explore trends and tap into China's growing mass sports market.