CHINA SPORT SHOW 2026 | Connecting Global Markets, Exploring New Blue Oceans in Sports Consumption

The sports and outdoor market in Southeast Asia is experiencing explosive growth, becoming the most promising blue ocean in the global sports industry. With the expanding middle class and rising health awareness across the region, sports consumption demand is surging rapidly, driving strong market growth momentum.
 
According to EchoTik data, the sports and outdoor category achieved a GMV of over USD 3.2 billion across TikTok Shop in 2025–2026, while Southeast Asia remains one of the platform’s fastest-growing regional markets. Within TikTok Shop’s sports and outdoor category, Thailand leads the region with over USD 470 million, followed by Indonesia at nearly USD 400 million. In terms of sub-categories, camping equipment demand in Thailand surged at the end of the year, overtaking sports apparel to become the top sub-category. In Indonesia, running ranks among the most preferred sports, with 60.6% of surveyed consumers showing strong interest. At the broader market level, Vietnam’s sportswear market was valued at USD 792 million in 2024, while Indonesia’s sporting goods imports grew by 14.64%, while Indonesia's sporting goods import growth rate reached 14.64%. At the broader market level, Vietnam’s sportswear market was valued at USD 792 million in 2024, while Indonesia’s sporting goods imports grew by 14.64%.


Against this backdrop, CHINA SPORT SHOW 2026 is strategically positioned to capture these market opportunities, focusing on Sports Consumption & Services Section and the 2026 Asia-Pacific Fitness & Wellness Section, building an efficient matchmaking platform. The show brings together a wide variety of cost-effective sporting goods supply chains from China, helping exhibitors connect with cross-border e-commerce buyers, wholesalers, and retailers in Southeast Asia, while also providing overseas buyers with a one-stop sourcing channel.
 
CHINA SPORT SHOW 2026 will be held in Xiamen in May 2026. We sincerely invite buyers from Southeast Asia to attend, and welcome global brands to leverage the show to establish channels in Southeast Asia and jointly explore the dividends of emerging markets.