CHINA SPORT SHOW 2026 | SPORTS CONSUMPTION & SERVICES SECTION Highlights

Outdoor sports have now moved beyond the label of "niche hobby" and become a lifestyle embraced by the masses. The market landscape has undergone iterative upgrades, creating a new landscape where tradition and trends coexist, and functionality blends with social engagement. At CHINA SPORT SHOW 2026, the Outdoor Sports Zone of the Sports Consumption & Services Section will spotlight this evolving market landscape.


Themed "Sports in Every Form, Trends in Harmony" ,this section features a dedicated Outdoor Sports Zone covering a full range of categories including water sports, mountaineering, rock climbing, camping equipment, Road running, and more. It also includes an Urban Lifestyle Sports Zone, concentrating on trendy equipment such as skateboarding, ultimate frisbee, and cycling gear, while creating immersive experience scenarios to giving overseas buyers hands-on product trial opportunities.
 
At the same time,the "Overseas Buyer-Exhibitor One-on-One Matchmaking Service" for the Sports Consumption & Services Section will be held, providing targeted and efficient matchmaking services for overseas buyers. This zone has also attracted quality enterprises such as Donghui, Pengyifa, and Shandong Kangqiao to exhibit, showcasing a range of flagship new products including glow-in-the-dark paddleboards, anti-fog swimming goggles, and quick-setup outdoor products, showcasing new trends in the outdoor industry.
 
CHINA SPORT SHOW 2026 will be held in May at the Xiamen International Conference and Exhibition Center. We sincerely invite all industry professionals to join us, unlock new outdoor experiences, connect with quality resources, and explore new opportunities together in the Outdoor Sports Zone.