From ＂Buying Gear＂ to ＂Buying a Lifestyle＂ | CHINA SPORT SHOW 2026 Decodes New Trends in Sports Consumption

CHINA SPORT SHOW 2026 was successfully held in Xiamen, clearly demonstrating a new trend in sports consumption: a shift from "buying a piece of equipment" to "buying a lifestyle." Traditional sports are being revitalized, emerging sports are breaking into the mainstream, and the senior sports segment is on the rise. The industry is accelerating its development toward greater diversity, specialization, and quality.
At the exhibition, Yikun Discs drew significant attention with its complete product line ranging from soft discs for children to professional competition-level discs. The company also innovatively launched a "Disc Golf" model, creating an integrated industrial chain covering equipment sales, venue renovation, event operation, and training services. This drives cultural tourism consumption and revitalizes idle urban spaces, building a consumption ecosystem for emerging sports.


Shangti Health Technology focused on the fitness needs of the silver-haired population, addressing the high risk of exercise-related injuries among the elderly. It launched age-friendly products such as vibration training machines and pressurization training equipment, enabling efficient fitness through low-intensity training, along with dedicated personal training services. This effectively meets the scientific fitness needs of senior citizens and helps the silver economy become a new growth pole for the sports industry.
Shuhua Sports introduced a full-process smart system for AI gyms, featuring smart body assessment, strength data analysis, running form monitoring, and injury risk alerts. This creates a scientific closed loop of "test first, train later," offering users customized fitness plans and significantly lowering the barrier to scientific fitness.
Dongnengjia Sports Technology focused on the demand for precision in sports nutrition, launching multiple product lines covering energy supplementation, joint repair, and fatigue recovery. It provides specialized nutritional solutions for different scenarios and user groups, moving sports nutrition from generalized supplementation to scientific customization.
From trendy sports to age-appropriate services, from smart technology to precision nutrition, the value chain of the sports industry continues to expand, constantly responding to the public's aspirations for a healthy lifestyle and giving rise to new industry opportunities.