CHINA SPORT SHOW 2026 Concludes Successfully | From Product Manufacturing to Service Ecosystem, the Sporting Goods Industry Embraces Renewed Development

From May 21 to 24, CHINA SPORT SHOW 2026 successfully concluded in Xiamen, Fujian Province. This year’s exhibition covered over 200,000 square meters, bringing together more than 2,000 exhibitors from home and abroad. The event received over 170,000 visitors, including 5,700 overseas visitors.

CHINA SPORT SHOW 2026 witnessed the industry’s profound transformation from pure product manufacturing to science-based sports services.

Technology empowers fitness with greater intelligence. SHUA Sports showcased its intelligent system, which integrates posture analysis, cardio training and strength training. The equipment automatically adjusts resistance based on the user's physical condition, while real-time workout data is collected to build long-term memory, making progress visible. Xi'an Visbody Technology Co., Ltd. presented its 3D body scanning device, which visualises postural issues such as scoliosis and uneven shoulders — making previously abstract concerns tangible.

Scenario innovation brings convenience to active lifestyles. “Banana Climbing” has embedded its climbing gyms in shopping malls and residential communities, while also adding quiet pods for temporary work and launching diversified services such as “climbing + fitness + retail”. A representative from Meituan’s lifestyle sports and fitness division noted that during events, local merchants are recommended along race routes to precisely serve consumers, creating positive interaction between online traffic and offline venues.

Cultural creativity breaks new ground, forging emotional connections through products. The official licensed products of the Chinese National Teams — particularly limited-edition badges blending sports disciplines with panda imagery — have proven highly sought after.