CHINA SPORT SHOW 2026 Concludes Successfully丨Football Industry Shows Signs of Recovery

On May 24th, the four-day CHINA SPORT SHOW 2026 concluded successfully at the Xiamen International Conference and Exhibition Center. This year's exhibition area exceeded 200,000 square meters, bringing together over 2,000 exhibitors from home and abroad, and attracting over 170,000 visits, including 5,700 overseas visitors.

 

At this year's show, football and related products in the Sports Consumption Section were particularly prominent. Wan Jinpeng, Brand Manager of Sanliweiye Sporting Goods Co., Ltd., introduced that the company has improved the manufacturing process for details like inflation holes to ensure the ball's flight stability. Currently, half of the company's products are exported, and the domestic market has captured a significant share, with the development of youth football training institutions and school football continuously driving consumption growth.

 

 

From mass-market consumables to niche products, new trends are emerging in football-related fields. Guangzhou Jinlang Sports launched a full-category magnetic football tactical board. It comes in a large professional version for professional team training and a portable small version for grassroots coaches and fans to carry. The product's upgraded backplate material eliminates the risk of scratches, and it has been procured by several domestic Chinese Super League clubs and overseas clubs.

 

From the reversal of traditional football sales structures, to the popularization of professional tactical equipment, and to smart technology empowering grassroots football, the development of Chinese football involves not just improved on-field results, but a comprehensive upgrade of the grassroots foundation, football culture, and industry ecosystem.

 

CHINA SPORT SHOW 2027 will commence at the Western China International Expo City in Chengdu. We sincerely invite colleagues from the global sports industry to gather in Chengdu to jointly draw a new blueprint for the high-quality development of the sports industry!