From an early focus on showcasing basic sports equipment to today's leadership at the forefront of smart manufacturing, green and low-carbon solutions, and digital integration, CHINA SPORT SHOW has borne witness over 33 years of dedicated cultivation to the transformation of China's sporting goods manufacturing industry — from OEM follower to independent innovator, from scale-driven growth to smart manufacturing leapfrogging.



On May 24, CHINA SPORT SHOW 2026 came to a successful conclusion at the Xiamen International Conference and Exhibition Center. Leveraging the strengths of the full sporting goods industry chain, this year's edition focused on building a specialized and comprehensive platform for precise alignment between domestic and overseas supply and demand. The exhibition area surpassed 200,000 square meters for the first time, bringing together more than 2,000 domestic and overseas exhibitors — both key indicators reaching historic highs. Over the four-day event, the Show received more than 170,000 visits, including 5,700 overseas visitors;
The Show featured three major sections: Asia Pacific Fitness Section, Sports Venue Craftsmanship & Equipment Section, and Sports Consumption & Services Section. During the show, over 120 annual new sporting goods products made their debuts, with leading domestic and international enterprises such as Shuhua Sports Co., Ltd., Johnson Health Tech, Taishan Sports, and MERACH gathering in Xiamen. A large number of globally first and nationally first hard-core products were unveiled, with debut products serving as the core vehicle for domestic and international business negotiations.
The Show concurrently hosted over 50 professional conferences and events. The inaugural Fitness Industry Exchange Conference centered on the theme "From Asian Manufacturing to Global Brands"; multiple core data metrics, including intended purchase amounts from overseas VIP buyers, set new records.
Though the Xiamen event has drawn to a close, the torch is poised to pass to Chengdu. In 2027, CHINA SPORT SHOW 2027 will be held from May 13 to 16 at the Western China International Expo City. We sincerely invite colleagues from the global sports industry to gather in Chengdu and jointly explore a new chapter in the smart manufacturing leapfrogging and global expansion of the sporting goods industry.
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